EA buys a license to Unreal Engine 3

Electronic Arts makes a wise move in buying its developers some new tools. The Unreal Engine 3 is the next-generation in graphical game engines.

This is a great move by EA because it gives them the tools to create the next generation of first-person-shooters and other genre's of gaming. Epic has consistently released great engines and I am sure Unreal Engine 3 will be no acception.

"We're obviously thrilled to license Unreal Engine 3 to EA, the world leader in our industry," said Mark Rein, Vice President, Epic Games, Inc. "They have extremely talented development teams, and we're excited to see how they apply our technology to their high profile game projects."
Electronic Arts is huge and if they're purchasing this engine it must have been evaluated to be the best in the Industry (hello, ID Software, you guys still making engines?). Historically, many companies went with ID software for top-of-the-line engine development and Unreal usually came in second place. The tables have turned.

A great engine will bring in more profit then a great game since you can license it to many developers for many games rather then making a single fairly decent game. I am sure the future of EA will hold high end graphically pleasing pieces of art.



Big thanks to TANK for finding this information

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