Rhode Island will be the staging point for an ESRB rating public service announcement campaign. Their goal? To tell parents video games have ratings just like movies and they may want to pay some attention to them.
Exactly. Believe it or not, many parents of gaming kids don't know about these games or the explicit dialog and violence that lies within the little plastic casing.
"The campaign will encourage parents to look at the ratings for games to guarantee that they are appropriate for their children while explaining the rating system's terminology. The public service announcements for TV and radio will start running in Rhode Island this month."It seems so late in the game (pun intended) to start a PSA campaign. Why wait so long to let parents know it is important they watch what their children are playing? Why allow the lawyers to get their hands on a school shooting case and blame it on video games?
"'Before children and teenagers grab the controls to play a video game, we're asking parents to control the types of games their kids play by checking the game's rating,' said Attorney General Patrick C. Lynch. "Most parents routinely check the ratings of movies before taking or allowing their children to see films, and I'm honored to join with ESRB to ask parents to use that same level of vigilance concerning video games."
Really, not all parents are giving their child free reign by allowing them to play massively violent and explicit games, they just don't know the games can be that bad. Sure, a case can be made stating parents should know what their kids are doing and watch over them and all that jazz, but wouldn't it help to train them on some of the things to watch for?
Public Service FTW!
source: gamedaily
