Shift_DS: EA realizes the DS is best

EA decides to shift its efforts away from the PSP and more towards the DS because it's more "fun."

Electronic Arts executive VP and COO of worldwide studios David Gardner says that EA is going to focus towards the DS over the PSP because he feels that the price and performance of the PSP are negatives in the market.

"There’s no doubt that EA has historically bet more on PSP," Gardner explained. "I think we were excited by the technology, but the consumers have proven that actually what they want is fun. We must never forget that what we need to focus on is fun and so EA is putting more effort behind DS games—and creative ones that really take advantage of the hardware."

Games that are FUN? Who knew!

The DS is a great test case for the uniqueness in the Nintendo Wii. Will developers be substituting the words "PSP" with "PS3" and "DS" with "Wii" soon down the road? Never know...

Thanks to TANK for finding this information