Interpret (http://www.interpretllc.com) is a global research consulting firm located in Los Angelis. They found that 8.9 million US customers are fully prepared to pay...
...the full price Sony is asking for the Playstation 3. They found that only 5.7 million people were willing to pay full price for the Wii however.
Now as with all survey's of this nature, there's some fuzzy math involved. Interpret did 2000 online interviews (surveys?) then weighted the 2004 census data of 13 to 54 year olds and did a random digit telephone study at the same time. This was to ensure the internet results weren't biased towards a certain class or sex of person. Then did some projection calculations based on various things (the fuzzy math part).
Interpret CEO Michael Dowling says with the past Playstation 2, Xbox, Gamecube generation, Microsoft enjoyed a slight 2-3% lead over Nintendo with Sony of course dominating. But according to this survey, the opposite is true for Nintendo and it's Wii system. People generally want to see what the Playstation 3 is going to bring to the table before they decide on either an Xbox360 or a Wii for the average family purchase. Xbox360 however still has very high demand when it comes to the hard core gamer. Does this mean Microsoft is failing at it's attempt to draw in the casual/family gamers or just that they haven't had enough time to get their new message across?
The key thing that makes consumers buy a console are the games, especially exclusive titles. Could that be hurtful to Sony who's lost so many of their exclusives? Out of all the new bells and whistles that these new systems have, the features consumers want most are downloadable content and online game play.
So the survey seems to indicate at least for now, the hard core and early adopter players are looking at Xbox360. The family and casual gamers are looking at Wii and current Playstation 2 owners loyal to the brand are looking at the Playstation 3. Even with Microsoft's 10 million unit install base lead, it's still very possible for them to loose out to Microsoft in the long run as Sony ramps up production through 2007.
...the full price Sony is asking for the Playstation 3. They found that only 5.7 million people were willing to pay full price for the Wii however.
Now as with all survey's of this nature, there's some fuzzy math involved. Interpret did 2000 online interviews (surveys?) then weighted the 2004 census data of 13 to 54 year olds and did a random digit telephone study at the same time. This was to ensure the internet results weren't biased towards a certain class or sex of person. Then did some projection calculations based on various things (the fuzzy math part).
Interpret CEO Michael Dowling says with the past Playstation 2, Xbox, Gamecube generation, Microsoft enjoyed a slight 2-3% lead over Nintendo with Sony of course dominating. But according to this survey, the opposite is true for Nintendo and it's Wii system. People generally want to see what the Playstation 3 is going to bring to the table before they decide on either an Xbox360 or a Wii for the average family purchase. Xbox360 however still has very high demand when it comes to the hard core gamer. Does this mean Microsoft is failing at it's attempt to draw in the casual/family gamers or just that they haven't had enough time to get their new message across?
The key thing that makes consumers buy a console are the games, especially exclusive titles. Could that be hurtful to Sony who's lost so many of their exclusives? Out of all the new bells and whistles that these new systems have, the features consumers want most are downloadable content and online game play.
So the survey seems to indicate at least for now, the hard core and early adopter players are looking at Xbox360. The family and casual gamers are looking at Wii and current Playstation 2 owners loyal to the brand are looking at the Playstation 3. Even with Microsoft's 10 million unit install base lead, it's still very possible for them to loose out to Microsoft in the long run as Sony ramps up production through 2007.
