Advertising is all around us, companies are willing to spend a large amount of money to be seen by people around the world.
If there is an area that attracts a large set of eyes then there is a place to market some advertising. Video games attract many eyeballs and very few paid ads are found in games today -- for now.
Advertising in video games will pickup steam over the next few years. We've all grown used to ads on google.com, blogs, news posts, television and even on the roads and highways as we commute to work. Do we even notice them? After awhile we come to expect the right-hand side of a google search being speckled with ads but what about in the games we play?
A report by eMarketer is showing a huge increase in spending when it comes to marketing inside of the video game space with global spending on in-game advertising and advergaming increasing by a compound annual growth rate of 22.9% from 2006 to 2011" says mediapost.com.
Looking at some recent cases of video game advertising or "advergaming" we see a trend towards a successful launch of this new genre of gaming. Burger King was hugely successful in their advergaming campaign by launching three titles and selling them to gamers! Gamers actually spent money to play a game created with one purpose in mind: advertising.
Two million Burger King games were sold in a four week period, what does that tell advertising firms? It tells them gamers want more advertising in their video games, that they'll tolerate it for a low cost (i.e. $3.99) and they'll eat it up (no pun in tended).
With TiVo making it easier to speed through commercials it will become important to find areas where people do not wish to "fast forward" and it sure seems like gaming would be one of those areas. Let us hope it's subtle so we can begin to ignore it just as we do sponsored links.
(Thanks, mediapost)
Advertising in video games will pickup steam over the next few years. We've all grown used to ads on google.com, blogs, news posts, television and even on the roads and highways as we commute to work. Do we even notice them? After awhile we come to expect the right-hand side of a google search being speckled with ads but what about in the games we play?
"We see it as a pretty big opportunity," said Paul Verna, senior analyst, eMarketer. "One of the barriers is just simply awareness. It's been a niche play up until now, but we see it as taking on more of a mainstream appeal."Our biggest fear is upon us, advertisers now see the game market as a valid place to stick big ugly ads.
A report by eMarketer is showing a huge increase in spending when it comes to marketing inside of the video game space with global spending on in-game advertising and advergaming increasing by a compound annual growth rate of 22.9% from 2006 to 2011" says mediapost.com.
Looking at some recent cases of video game advertising or "advergaming" we see a trend towards a successful launch of this new genre of gaming. Burger King was hugely successful in their advergaming campaign by launching three titles and selling them to gamers! Gamers actually spent money to play a game created with one purpose in mind: advertising.
Two million Burger King games were sold in a four week period, what does that tell advertising firms? It tells them gamers want more advertising in their video games, that they'll tolerate it for a low cost (i.e. $3.99) and they'll eat it up (no pun in tended).
The category currently pulls in $692 million worldwide, and eMarketer projects it will grow to $1.94 billion by 2011. Spending on advergaming is projected to reach $344 million by 2011 in the U.S., up from $207 million in 2007. However, spending on in-game advertising will rise faster, reaching $625 million in 2011. Also included in the category are product placement and integration, but not mobile.Here is another way to look at it, if you're playing video games at your PC or console you're not watching TV. If you're not watching TV how will they market products to you? Take the advertising to where your eyeballs are and re-capture the demographic of people not watching TV.
With TiVo making it easier to speed through commercials it will become important to find areas where people do not wish to "fast forward" and it sure seems like gaming would be one of those areas. Let us hope it's subtle so we can begin to ignore it just as we do sponsored links.
(Thanks, mediapost)
