Who would have thought that a silly little experiment by Burger King would turn out to be such a huge success.
Burger King’s three games, Big Bump’in, Pocket Bike Racer and Sneak King have reached Gears of War sales numbers.
In the four weeks that these games have been available, they have over sold 2 million copies. This puts the games up with the ranks of Gears of War, Call of Duty, Saints Row and a few others.
What was the key to their success? There’s a few things at work here, but first is by far the price. Who can pass up a $3.99 Xbox or Xbox360 game? It’s like ordering fries with a Whopper. Second. they are multi-platform. Since the same disc works in both the Xbox and the Xbox 360, they are able to sell to a larger market. Third, is the holiday shopping season. I imagine a good number of these will end up as stocking stuffers or wrapped up under the Christmas Tree.
According to a number of 2old2play members, these games are becoming quite hard to find. They were a limited edition item and it seems Burger King is selling out of them. Wonder what these would fetch on eBay?
Burger King has issued a press release which reads :
Released on Nov. 19, more than 2 million BK Xbox games have been sold in just four weeks, joining the ranks of other top-selling Xbox 360 titles such as "Call of Duty 3" and "Saint's Row," making it the best-selling collection of games published for the Xbox/Xbox 360 platforms this holiday season.
All three Xbox games in the collection -- "Pocketbike Racer," "Big Bumpin'," "Sneak King" -- are available at participating BURGER KING restaurants, for a limited time only while supplies last, for a recommended price of $3.99 per game with the purchase of a BK Value Meal.
"We created the BK Xbox games as a unique form of all-family interactive entertainment, and we're thrilled with the response thus far," said Russ Klein, president, global marketing, strategy, and innovation, Burger King Corporation. "Most video games are considered a blockbuster when they reach the 1 million mark in sales, and this collection has achieved twice that, thanks in part to the great value for the money and convenient holiday stocking stuffer appeal."
Compatible on both Xbox and Xbox 360 platforms, the BK Xbox Game Collection is based on some of the most popular video game genres -- racing, action and adventure -- and rated "E" for everyone. The three BK Xbox Live-enabled titles blend the popularity of BURGER KING brand icons, such as the King and Subservient Chicken, into visually rich, three-dimensional environments that give players of all ages an entertaining, interactive experience on one of the most popular video game platforms in the world.
"Consumers have come to expect the unexpected from Burger King Corporation so their appetite for these games is not entirely surprising," said Chris DiCesare, director of Xbox partnership marketing. "We're elated that our effort to pair two iconic brands has succeeded in providing Xbox owners with a fun diversion this holiday."
Developed by Blitz Games, one of Europe's largest independent video game developers, the three games feature exciting multi-player opportunities via Xbox Live, as well as "achievements" and other aspects of gameplay that Xbox owners know and love. For more information on the BK Xbox Game Collection and Xbox Live tournaments, please visit http://www.bkgamer.com.
In the four weeks that these games have been available, they have over sold 2 million copies. This puts the games up with the ranks of Gears of War, Call of Duty, Saints Row and a few others.
What was the key to their success? There’s a few things at work here, but first is by far the price. Who can pass up a $3.99 Xbox or Xbox360 game? It’s like ordering fries with a Whopper. Second. they are multi-platform. Since the same disc works in both the Xbox and the Xbox 360, they are able to sell to a larger market. Third, is the holiday shopping season. I imagine a good number of these will end up as stocking stuffers or wrapped up under the Christmas Tree.
According to a number of 2old2play members, these games are becoming quite hard to find. They were a limited edition item and it seems Burger King is selling out of them. Wonder what these would fetch on eBay?
Burger King has issued a press release which reads :
Released on Nov. 19, more than 2 million BK Xbox games have been sold in just four weeks, joining the ranks of other top-selling Xbox 360 titles such as "Call of Duty 3" and "Saint's Row," making it the best-selling collection of games published for the Xbox/Xbox 360 platforms this holiday season.
All three Xbox games in the collection -- "Pocketbike Racer," "Big Bumpin'," "Sneak King" -- are available at participating BURGER KING restaurants, for a limited time only while supplies last, for a recommended price of $3.99 per game with the purchase of a BK Value Meal.
"We created the BK Xbox games as a unique form of all-family interactive entertainment, and we're thrilled with the response thus far," said Russ Klein, president, global marketing, strategy, and innovation, Burger King Corporation. "Most video games are considered a blockbuster when they reach the 1 million mark in sales, and this collection has achieved twice that, thanks in part to the great value for the money and convenient holiday stocking stuffer appeal."
Compatible on both Xbox and Xbox 360 platforms, the BK Xbox Game Collection is based on some of the most popular video game genres -- racing, action and adventure -- and rated "E" for everyone. The three BK Xbox Live-enabled titles blend the popularity of BURGER KING brand icons, such as the King and Subservient Chicken, into visually rich, three-dimensional environments that give players of all ages an entertaining, interactive experience on one of the most popular video game platforms in the world.
"Consumers have come to expect the unexpected from Burger King Corporation so their appetite for these games is not entirely surprising," said Chris DiCesare, director of Xbox partnership marketing. "We're elated that our effort to pair two iconic brands has succeeded in providing Xbox owners with a fun diversion this holiday."
Developed by Blitz Games, one of Europe's largest independent video game developers, the three games feature exciting multi-player opportunities via Xbox Live, as well as "achievements" and other aspects of gameplay that Xbox owners know and love. For more information on the BK Xbox Game Collection and Xbox Live tournaments, please visit http://www.bkgamer.com.
