Successful Advertising

Lust APS is a female erotic shop in Copenhagen. They sell a variety of jazz and host workshops to teach you how to use their stuff. Lust has a lot of walk-in customers and increased traffic with these innocent, watercolor posters of bees pollinating flowers. On closer inspection the scene is a tad naughtier. The tagline, “A little less innocent,” sums-up Lust’s reputation and encourages patrons to be a bit more adventurous. In addition to the increase in traffic, customers are requesting copies of the posters. Chalk one up for creative. [You can read more in Communication Arts Magazine]