Lets get corporate...

I’ve read with interest the various threads and conversations that have sprung up in the last few days around what 2old2play is, where it should go and how it should get there.

I haven’t contributed so far and a lot (lot!) has been written. One of the reasons I’ve held back until now was because I wasn’t really sure what my opinion was regarding the future of the site.  It seems some sort of consensus is emerging though so coupled with my own opinions here is what I think we need to do as a community:

I know its corporate speak but we need some sort of “mission statement” to give the site an identity. This should explain who we are, what do we do and what a new member can expect when they sign up.

Again from the corporate world if we decide we want to grow the community we need to put some targets on how much we want the number of members to grow by, by when and how will we do it. Should this include some sort of revenue model with increased advertising both on the site and by the site?

If we collectively decide we want to grow the number of active users we can go two ways. 1. We cater to the 2o2p core audience and recruit new members with a similar profile i.e. predominantly male, not easily offended 2. We reconfigure the site to appeal to other demographics. This doesn’t mean we have to get rid of parts of the site just that the site infrastructure changes.

I don’t see anything wrong with people staying within their clans and clan forums if that’s what they want. Rather than using a stick to make people mix more we need to create content that people will seek and get excited about. I think the site mixers that aren’t affiliated with a particular clan are a great idea. Again, if you don’t want to get involved you don’t have to, but you know, maybe you will make new friends along the way.

Just some opinions and sorry for taking up your time!