Defiance looks interesting

https://www.youtube.com/watch?v=jBzW2KCORwk

Does anyone have real info on this game.  It comes out in 2 weeks and I'm thinking of picking it up.  I'm mostly interested in PvP and am worried that it's an afterthought.  Like a Borderlands game with Multiplayer tacked on for shits and giggles. 

The one thing it has going is that it's new IP.  I'm sort of burned out on CoD, Halo and BF3.  I'd love for a new game to come out and really shake up the market.  We're due.  I will admit that I'm worried a bit.  Homefront and Brink left lasting scars.