Marketing In Force: Burning Crusade

What do you do with 8 million monthly payments of USD $15.00? Open a site dedicated to hyping Burning Crusade!

That's correct, if you hop over to Blizzards Burning Crusades Mini-Site you'll be able to play some World of Warcraft Mini-Games, read about Burning Crusade features, see pretty pictures of the up and coming races, and learn how the new features will work.

We believe the goal to the site, besides the obvious hype, is to bring back a few of the old subscribers and get them back into the world of Azeroth. It may only be mini-games with some "rewards" and step-by-step how-to instructions to utilize the new jewel crafting and other such feature sets, but, have you ever read about something enough to actually build excitement for it?

The game has obvious momentum, with 8-million current subscribers, if 30% of those subscribers buy into Burning Crusades it will be an instant success. Burning Crusades has been talked about for almost a year now and many past subscribers were anticipating the release that seemed so far away. This week it will hit the shelves, how many of those past subscribers will come back just to play it? Isn't this what they were waiting for so many months ago?

Time to re-up your subscription and jump back into the grind!

source: media.worldofwarcraft.com (Flash Only Site)

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