feauturing article

New DRM for Downloads on Xbox 360?

by doodirock| Published: Tuesday, October 31 @ 14:34:08 EST
A couple of members have notice a new addition to their 360's since the update this morning. Media is now tagged with a "Does not expire" message. Obviously this could only mean one thing, DRM for downloads.

Our best guess is that new media downloads will now contain expiration's dates after they hit your hard drive from the market place. This means you wont be able to continue playing that same demo over and over again without finally going out to buy the game. It's a smart more for MS to help aid in the purchase of games after they are pimped on the Marketplace. It is also a win for magazines like OXM, who rely on demos to boost their own magazine sales with promises of exclusive demos. Now these demos could be considered more valuable since the content on the disc can not be deleted.

This could also be an indication of things to come for the Marketplace. It would make perfect sense to enable this feature for future downloads of music, TV, and movies as well. Most journalists know that the 360 would be a perfect platform for delivering more then just gaming content, and with the Sony PS3 around the corner this could be a first move into the entertainment download arena. I suppose only time will tell.

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Reader Comments

I think it could be used for good and bad (Score: 1)
Posted By Falelorn on Tuesday, October 31 @ 14:36:45 EST
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Bad - removing stuff on a set time (DEMOS.. this would suck)

Good - Using it and the autodownloader to remove older videos/content while downloading new content/videos as a marketing campaign



agreed (Score: 1)
Posted By doodirock on Tuesday, October 31 @ 14:38:14 EST
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My only issue is that it is in the hands of MS and I tend to think they side on the "BAD" side most of the time.




I dont agree (Score: 1)
Posted By Falelorn on Tuesday, October 31 @ 14:52:27 EST
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MS does more good then bad, just their bad gets most of the press.

Gates Foundation negates the bad by far




The Gates Foundation? (Score: 1)
Posted By doodirock on Tuesday, October 31 @ 15:09:23 EST
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Thats Bill Gates and not Microsoft.




yes but.. (Score: 1)
Posted By Falelorn on Tuesday, October 31 @ 15:39:59 EST
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they are connected..

People blame Bill for everything evil that MS does, so the good he does with the foundation nagates that IMO




Microsoft is much more than Bill Gates now... (Score: 1)
Posted By SamBrick on Tuesday, October 31 @ 17:50:24 EST
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I agree the Gates Foundation does amazing things but it is not the same entity as Microsoft and it shouldn't be used to cast good light on the software company. I realise that there is a connection due to the funds raised and the people involved between the two organisations but microsoft has changed a lot and Bill can't really be seen as the main man anymore, there are many others in charge now. Microsoft have done great things for the world but they do have a lot to answer for also in terms of monopolising and crippling once-competitive areas of industry, terrible security within its products and numerous other things that dont need to be discussed here.

So anyway :) , I think if this new functionality is used to remove content after a certain time then that is a negative move for the consumer and one I am unhappy about. If they are going to let me download a demo, I want to decide when I remove it. I don't need it to be removed just to force me to make a purchase. I'll make that purchase anyway if I like the product and I'll resent my demo being taken away from me if that happens too. my .02 :)




Agree (Score: 1)
Posted By fecknmental on Tuesday, October 31 @ 22:50:25 EST
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I am not happy one bit with this i dont want anyone to tell me when to delete something.
If i download a movie of some sort I dont want it remove a day after or something stupid like.
I say let us decide what we want to do with it and leave it as MY console not MS





I don't think I'd mind.... (Score: 1)
Posted By KingBayman on Tuesday, October 31 @ 15:16:42 EST
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If they wanted to put expiration dates on the demos. As long as the full game was available by the time it expired. I've been playing the hell out of the Tony Hawk demo. I obviously know by now if I want to buy it. But if it expired before the game came out, I'd be pretty pissed.


ME too (Score: 1)
Posted By doodirock on Tuesday, October 31 @ 15:25:08 EST
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I play that demo at least once a day. I cant get enough. Im not sure I'll have the cash to get it once it comes out and I would be pissed if they deleted it




Same here (Score: 1)
Posted By PhantomVI on Wednesday, November 01 @ 03:20:04 EST
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With the ever-expanding list of games I need to pick up, that demo will probably have to last me well into December.





Excellent (Score: 1)
Posted By JollyRoger on Tuesday, October 31 @ 15:33:58 EST
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I hated having to go back and delete the damn things, to clear space on my hard drive, anyways.


good point (Score: 1)
Posted By Falelorn on Tuesday, October 31 @ 15:40:56 EST
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Every month I have to clear up the HD from crap demos and videos.. but some trailers need to stay, like that GoW - Mad World.. that is just to cool




Untitled (Score: 1)
Posted By fecknmental on Tuesday, October 31 @ 22:48:17 EST
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Man am i the only one who deletes stuff there and then if dont like it lol.




Untitled (Score: 1)
Posted By Six on Tuesday, October 31 @ 15:44:13 EST
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Ahh, you assume they delete it, more likely it stays there hoping you'll purchase it some day.





usually delete them pretty quick anyways.. (Score: 1)
Posted By FFDragonwarrior on Wednesday, November 01 @ 05:11:16 EST
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but i have been known to have kept a few for longer then a week, especcially if it was multiplayer. in a way it dont care because i have OXM subscription and when/ if a demo is on the disc when i get it i take it off my HD anyway (in the case of that "Cold planet" game or whatever its called) i had that cold game on my HD forever it would still be there if i didnt have the demo.

which leads me to the fact that in many ways i DO care, if i take the time to DL something i dont want it to have some sort of window on it (unless its like games Phantasy Star). Most Demos only have a set lvl or feature available or a time limit anyways.. you play it enough and fall in love your going to want to get it.

i played the BFME and Battlefront :MC online ALOT, and i mean ALOT, ill be pissed if i decide not to get/renew my OXM sub and DL a hot Demo, only to have it be obsolete in a week. in my eyes IM A GOLD MEMBER, WTF AM I PAYING FOR? FOR THEM TO TAKE SH*T AWAY?

which leaves me with my final thought, i think it will only be aplicable for silver accounts and MMO type demos. i really hope they dont plan on actually taking away from XBL gold subscribers, that would just make NO sense.


Untitled (Score: 1)
Posted By stang503421 on Wednesday, November 01 @ 12:05:46 EST
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XBL is much more than free demos. Live allows you to get twice as much for your money with almost all games. Before I had live it obviously was single player games all the time. I never knew how much more there was to games until I got Live and indulged in multiplayer matches.

Silver members don't get to venture into MP territory. Also, for me, most demos are a fifteen minute experience. I play the one level they open up for you. If it sucks, I delete it. If it's good, I'll rent or buy it.




yea i agree (Score: 1)
Posted By FFDragonwarrior on Thursday, November 02 @ 00:50:34 EST
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thats what im saying, but i dont want to lose stuff i have, thats just retarded.. and while i love playing the battlefield demo, i had it for old xbox and dont feel like buying it again.. so every so often i play the demo.

i dont have XBL for demos, thats what i have OXM for. nor do i think they will have regular demos with a time tag.... but i guess we will see.





Is it possible to... (Score: 1)
Posted By mac79 on Wednesday, November 01 @ 06:14:50 EST
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...Turn this feature off? What if a demo gets deleted by this and you just go ahead and re-download the demo, will the marketplace even let you download it again? How long will you be able to "keep" a demo in your hard drive now?



Movie Rentals... (Score: 1)
Posted By stang503421 on Wednesday, November 01 @ 12:00:28 EST
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I've heard that the 360 may soon move into the area of "On demand" movie rentals. The expire feature would allow you to rent the video and watch it as much as you want for 24 or 48 hours, however long they choose. You can see that this is leading up to much more.

How about this scenario:
1. Download a demo (for example, the new tony hawk)
2. You play the demo and like it, but still are not sure whether you want to buy.
3. Your demo expires.
4. MS begins a game "rental" system that can be downloaded.
5. You "rent" the game and like it.
6. It expires after 24 hours.
7. Now you're hooked and don't want to pay $6 ten more times to play the game, so you go and buy it.

MS gets you to demo the game and does not allow you to play the same level over and over until you're tired of it. They then make money on the rental, and then make money on the retail purchase.

I know it's a little over the top, but I can see it happening in the future. And, by the way, I don't have a problem with expiring demos. We should be happy that they give us demos of almost every new game for free. Remember in the dark ages where you would pay money to rent a game, bring it home, and it sucked? You were out four or five bucks and played a game for all of ten minutes.

Why whine about free content?



I don't care. (Score: 1)
Posted By Angelito on Thursday, November 02 @ 07:33:48 EST
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Most demos are not a representation of what the game is anyways. I never got a game because I tried a demo.



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